Integrate Outlook/Gmail with your CRM

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Einstein Activity Capture is Salesforce's native email integration tool.  With Einstein Activity Capture, automatically sync your Outlook or Google contacts (one-directionally or bi-directionally), log email for historical purposes in contact records, and sync calendar events in the Activity Timeline of related records. Before getting started, be sure to review the system requirements.


  • Your company must be using G Suite by Google Cloud (a paid Gmail account)
  • Basic, Business, and Enterprise editions are supported
  • Offers user-level connection method only


  • Microsoft Office 365
      • User-level connection method
      • Org-level connection method
  • Microsoft Exchange Server 2019, 2016, or 2013
      • User-level connection method

Not sure if you have Exchange or Office 365? Please review this article


STEP 1: Assign Permission Set to Users

Go to Setup > UsersPermission Sets and click Standard Einstein Activity Capture.


Click Manage Assignments.


Click Add Assignments


Select the user(s) to include in the email integration by marking the checkbox next to their names (or click select all), then click Assign. 



STEP 2: Turn On Einstein Activity Capture

Go to Setup, then type Einstein Activity Capture in the Quick Find Search Box. Select Settings under Einstein Activity Capture, then click Get Started.




Review and accept the terms by checking the box, then click Next




Select your email server (Google G Suite, Microsoft Office 365, or Microsoft Exchange) and click Next.




Name your configuration (for example, 'My Company Email Config') and add a description, if desired, then click Next.




Choose which direction you want your data to flow by defining Sync Settings.  You may also choose to enable or disable sync for certain activities such as Email, Events, or Contacts.  Typically, users will choose to have all activity types synced. For best results, we recommend a one-directional sync for contacts - from Salesforce to Outlook/GSuite.

  • Contacts synced Both Directions:
    • We recommend importing your companies into Rethink first, as company records are not automatically created with Einstein Activity Capture.
    • If you do not import your companies before setting this up, then you will run into the risk of losing contacts' company data in your Microsoft or Google account.
  • Contacts synced Outlook/GSuite to Salesforce:
    • Only contact records are created. 
    • If you have not imported your companies first, then your contacts will have no company association since company records are not automatically created with Einstein Activity Capture. This is not ideal, as the contacts will be considered 'orphaned' records.

Click Next when ready to proceed:



Add your users to the configuration by selecting their name(s) and moving them to "Selected Users", then click Next

* If you do not see any users listed under "Available Users", then you will need to revisit "STEP 1" at the top of this article or reach out to Product Support (



Now, you have the option to add email addresses or domains to exclude them from the email sync. For example, if you have internal email correspondence you wish to leave out of activities in Rethink, then you will want to add to "Internal Domains" or "Email Addresses". You can read the How does it work? section to the right for more information. You can choose to skip this part and come back to it later if you wish by clicking Next when you're ready: 




Finally, you will select the sharing settings. Each user will have their option to choose to Share with Everyone or Don't Share. The selection you make here will be the default until each user makes a personal change. You can review What will others see? on the right side for more information. Click Next when you're ready!




You're almost done! Check out What's Next? to successfully complete the sync after this page click Finish to enable Einstein Activity Capture:




Finally, you'll be directed back to the original Einstein Activity Capture settings page. From here click "Set Up Now" in the Email Integration box toggle the switch to enable the plug-in for your Outlook or Google:




STEP 3: Connect Your Email Account

Refresh your browser, and a banner will appear at the top of your screen prompting you to connect your personal email and calendar. All users who have been added to Einstein Activity Capture in step 2 will see the same banner the next time they log in (or refresh the page). Click on the link to proceed.




Follow the prompts to connect your email account: 






STEP 4:  User Setup

Now, each user can connect an email account and define their own personal sync settings. Here is a video tutorial you may share with your users. 

  • After a user is added to the contacts sync configuration, Einstein Activity Capture creates a folder called Salesforce_Sync (Microsoft Exchange) or a group called Salesforce Sync (Google) within the user’s email account. Users choose which contacts to sync by moving those contacts into the Salesforce_Sync folder or Salesforce Sync group.
  • Users can also define capture settings for activity sharing.
  • Users can connect multiple Google G Suite accounts, or multiple Outlook accounts, but cannot connect both Google and Outlook accounts simultaneously.  

STEP 5: Install the Salesforce Extension in Outlook/Gmail


  • The Outlook administrator can install the Salesforce plug-in onto each user's email application.  Or, if users have permission to install plug-ins, they can install it themselves by accessing Add-Ins in their Outlook application, or by visiting Microsoft AppSource.


  • Each user will need to install the Salesforce extension in their browser by visiting the Chrome Web Store.  

Once installed, log in to the Salesforce pane using your Rethink login credentials. 


The setup is complete!


Here are a few optional features to customize your email plug-in: 

1. Enable the "Add to Salesforce" button to add new contacts and more with a click of a button. Learn more and setup this feature here!

2. Add quick actions under the [+] menu by watching this video tutorial. Otherwise, read step-by-step instructions on how to create a new publisher layout and then add more actions!

3. Customize your email application panes for Outlook and Gmail

4. Pin the Salesforce Panel in Outlook Desktop So It's Always Open


Feel free to reach out to Product Support at if you have any questions about integrating your email. 

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